A Beginner’s Guide to Remarketing Jargon

If you need help making sense of online marketing terminologies, particularly remarketing jargon, confuse yourself no more! Here are a few of the most common terminologies you would find in our copy and in other Remarketing resources: Abandoned Cart When a visitor adds a product to their online shopping cart but doesn’t go through with the purchase – this refers to an ‘abandoned cart’. Banners (Banner Ads) Banner Advertisements are graphic images located at the uppermost part of a webpage. Their prominent location catches the attention of visitors, urging them to click the advertisement. Conversion A ‘conversion’ would depend on ...