There are tons of ways to drive traffic to a website. Each technique follows a certain system that helps businesses reach their online marketing goals.
One of the fast-rising online marketing techniques these days is Remarketing. It’s a unique advertising strategy that targets people who have previously been to your website and entices them to respond to your recent offers. It’s a strategy that helps businesses dominate their industry.
Here are some of the benefits you’ll enjoy with Remarketing:
Customized Ad Copy
It’s common-sense to have different Ad copy for those visiting your website for the first time and those who have already ...
Remarketing is a powerful way to advertise to people who have previously visited your website. Since they have shown an interest in your information, products or services, they are therefore more likely to respond to your recent offers. Remarketing to them is an effective strategy for increasing your conversion.
If you’re interested in growing your business using this strategy then you may like to know a little more about the concept. Here are some of the most common questions people ask about Remarketing:
“What is Remarketing?”
Remarketing is an advertising strategy that gives you the opportunity to maintain a connection with customers who ...
If you need help making sense of online marketing terminologies, particularly remarketing jargon, confuse yourself no more!
Here are a few of the most common terminologies you would find in our copy and in other Remarketing resources:
When a visitor adds a product to their online shopping cart but doesn’t go through with the purchase – this refers to an ‘abandoned cart’.
Banners (Banner Ads)
Banner Advertisements are graphic images located at the uppermost part of a webpage. Their prominent location catches the attention of visitors, urging them to click the advertisement.
A ‘conversion’ would depend on ...
When it comes to ad marketing – remarketing is probably the most effective way to guide visitors to your site and convert more sales.
Well, remarketing is one of the ad marketing strategies available on the Google Display Network (GDN). Here, you can create text, image, video or interactive ads. You can even customise ads to show on websites which are relevant to what you’re selling. And, you can ensure that your ads will be displayed to those who are most likely interested in what your website has to offer.
This, by itself, is already pretty amazing. But, what makes Remarketing even more effective is the fact that you won’t be ...