Common Questions on Remarketing
Remarketing is a powerful way to advertise to people who have previously visited your website. Since they have shown an interest in your information, products or services, they are therefore more likely to respond to your recent offers. Remarketing to them is an effective strategy for increasing your conversion.
If you’re interested in growing your business using this strategy then you may like to know a little more about the concept. Here are some of the most common questions people ask about Remarketing:
“What is Remarketing?”
Remarketing is an advertising strategy that gives you the opportunity to maintain a connection with customers who have been to your website. While this marketing technique existed well before the age of modern technology, it is now being used successfully online.
Remarketing utilises different marketing materials that remind people about your business. These include newsletters, special deals/coupons, browser advertisements, and social network updates. The main goal is to remain in the mind of your prospect or customer, rather than simply trying to have an online presence.
“Who Can Use Remarketing?”
Any business or organization that has the potential to collect customer information can benefit well from this marketing. For example, one simple strategy is that online stores could send out discount coupons to those who sign-up to their “loyal shopper” program.
“When Do I Start Setting Up a Remarketing Campaign?”
It depends on what type of campaign you’d like to start with. Google AdWords™ imposes a minimum number of unique visits before you can run a campaign.
For Standard Remarketing, you will need 100 unique visits. With Search Ad Remarketing you will need a minimum of 1000 unique visits before you can start a campaign.
“How Can I Create a Members List?”
It could take some time to build a list, particularly if your website is low in traffic. In this case you could reach the minimum 100 unique members needed by making sure that your membership campaign runs long enough to reach that target number.
“How Do I create Banner Advertisements?”
If you’re someone who lacks design expertise, you could ask assistance from a professional graphic designer to help you create your desired banner advertisement. The banner should be pleasing to the eye, interesting and compel people to click on the banner.
Let Remarketing.com.au help you by creating your Remarketing Advertisements.
“What Should I Include in my Ad Copy?”
First off, you need to know the purpose and the audience of your campaign. This allows you to formulate effective copy that drives people to respond. It needs to have a “Call to Action”. Keep in mind that your message should resonate to the audience that you are targeting.
If you’re interested in getting started with Remarketing, give us a call and we’ll help you develop smart strategies for your business.