A Beginner’s Guide to Remarketing Jargon

If you need help making sense of online marketing terminologies, particularly remarketing jargon, confuse yourself no more!
Here are a few of the most common terminologies you would find in our copy and in other Remarketing resources:

Abandoned Cart
When a visitor adds a product to their online shopping cart but doesn’t go through with the purchase – this refers to an ‘abandoned cart’.
Banners (Banner Ads)
Banner Advertisements are graphic images located at the uppermost part of a webpage. Their prominent location catches the attention of visitors, urging them to click the advertisement.
Conversion
A ‘conversion’ would depend on what you’re trying to aim on your website. If you are an online business, this could refer to your sales or commissions. If you are an informational blog, this could refer to complimentary reports or e-books. A conversion could also apply to completed surveys.
Conversion Rate
Your conversion rate is a metric which measures the numbers of visitors you get by the number of conversions made. For instance, if you have 1000 visitors on your landing page and 100 of these visitors signed up to your free report, your conversion rate is 10%.
E-Commerce
E-commerce refers to websites with e-commerce or online business functions. A shopping cart is one of the features of an e-commerce website.
Internet Marketing (Online Marketing)
Internet Marketing, also called Online Marketing, is the process of marketing a website online. Certain strategies to make a website more prominent on the internet are Search Engine Optimisation (SEO) and Paid Advertisements.
Landing Page
A landing page refers to the page you land on after clicking on an advertisement or a link.
Remarketing
Remarketing is an online marketing technique which allows you to re-engage with visitors who have abandoned their shopping cart or left your contact form unfilled.
Return on Investment (ROI)
Return on investment (ROI) refers to the profit you made on your website, either on PPC programs, paid listings, search engine submission or any other marketing techniques.
Search Ad
A search ad is an advertisement that you would see on search engine results pages.
Search Engine
A search engine is a huge database which serves as an information gateway. Google, Yahoo! and Bing are three of the largest search engines today.
Search Engine Results Page (SERPs)
The Search Engine Results Page is the page within a search engine that will display results as based on your keywords.
Shopping Cart
An online shopping cart is an e-commerce feature which allows web users to purchase items sold online.
Traffic
Traffic, or online traffic, pertains to the number of visitors your website gains on a daily, weekly or monthly basis.
Visitor
A visitor is a user who visits your website, either by SERPs, backlinks or ads posted online.
Website Ad
Ads or advertisements found on websites or blogs are called website ads.